New customer acquisition is expensive for many ecommerce businesses, and a potential customer receives a lot of attention until they have made a purchase. Thereafter, they are quickly forgotten and left alone with their purchased products in the hope that they will return in the future. Engaging your customers after sales means that you can use less time, effort, and money on generating new revenue.
All customers don't all want the same thing, and won't behave in the same way. So, getting your customers to make additional purchases or write valuable store- and product reviews can be challenging . This interaction also recalls your store brand so your customers are more likely to remember you for future purchases.
Using historical data in your customer base, you can target customers with relevant and timely messaging that converts to more sales instead of broadcasting untargeted advertising that ends up as unwanted junk mail. Sending automatically generated personalized reengagement emails with coupon offers can boost sales significantly!
Improve Customer Retention