What is graphic design?

Graphic design is artistic and design activities aimed at creating a visual graphics program or system.

It is difficult to imagine any Internet page without some colorful graphics because they make a website look more enticing. However, it is important to stick to simplicity and brevity. Stylish and functional web design of a site will let you gain some interest from users and, consequently, will drive traffic and sales. A quality website is one that is easily perceived visually and is intuitive to the user.

Why is graphic design important for online merchants?

When landing on your website, the user first makes notice of the graphic design and ease of navigation. In most cases, based on the impression your online store makes, the user will decide either to stay or to continue their search. Therefore, it is very important to have some proper graphic design.

Here, you can find some basic criteria for a good graphic design:

  • Correct data flow provides an easy perception of information. This is achieved through a proper SEO optimization. It is important here to produce unique content that can be interesting and easy to understand for the user.

  • Minimalism. Too much advertising and animation have a negative impact on the overall user experience and thus you, as a merchant, should keep your store ad-free if possible.

Below, you can find some top graphic design solutions available for online merchants: