Google AdWords is a contextual advertising service having many universal tools and a convenient user interface for creating ads. The development of Google Adwords has become the flagship project of Google and is practically matchless in the modern market. AdWords is suitable for all businesses and brands, regardless of their scale and scope. The flexibility of the system allows you to fully change the settings and create the most well-thought-out advertising campaigns. The main purpose of AdWords is the interaction with users who are searching for certain key queries.
Algorithm of operation
The principle of AdWords is fairly simple and straightforward. A customer creates an ad, sets the keywords, geographic or temporal limits and other parameters. To simplify the task, built-in services and tools are used.
The AdWords service is designed to work with interactive advertising, so it is suitable for any merchant who is interested in promoting their website, promoting their brand and increasing the number of daily visitors. This is a universal solution for some big players with a large budget as well as startups, which are usually short of money.